From Sketch to Store / French Connection X Rankin X Jo Bird

4 years ago by in Campaigns, Female, Male, Menswear, Photography, Womenswear Tagged: , , , ,

For their AW13 campaign, French Connection show the new collection through a series of stages, from sketh to store. Shot by Rankin and devised by The Full Service all models were shot completely nude before illustrator Jo Bird sketched the Autumn/Winter collection onto printed out images of the models, who were finally photographed wearing the actual pieces from the collection.French-Connection_Print-AdsCaps_17-784x511 French-Connection_Print-AdsCaps_11-784x511 French-Connection_Print-AdsCaps_6-784x511